I think that the largest challenge we face, is the availability and accuracy of selective information. Discuss.
Starbucks was first established in 1995 as there was a joint venture between Sazaby league and Starbucks coffee bean international, to open a store in Japan. Japan is a big country therefore it is difficult to research on the whole country and the potential they have for the coffee commercialize.
GIS engineering science can help access data to a true extent, it can help retrieve data such as, changes in population, road and rail locations, so they can plan the locations of the stores, just this does not help when trying to segment the coffee market as it does not tell us what age, and what gender drinks to a greater extent coffee. Although GIS technology is very correct in helping to squ atomic number 18 up more stores.
Market research could be conducted through the internet, even so in 1996 the internet was still not as rise up developed as it is in todays world, and therefore the data would not have been as accurate.
As Horwat utter Internationally there is not a countrywide show of address information. There are umteen different systems utilize for market research, but each system varies. Some do not supply for every market and some whitethorn not have clearing ho usances.
Therefore agreeing with the fact that data is difficult to obtain, once obtained it is hard to distinguish whether that data is accurate or not.
How would you segment the coffee drinking public in Japan?
One segmentation method I would use for the coffee drinking public in Japan is demographic segmentation. Age is a good example as consumers involve and hopes change with age. When research was carried out by Euromonitor they found many females aged 25 to 39 are main consumers of coffee, whereas 15 to 18 year olds would prefer something more exciting such as a fruity cold drink.
Income is also other segment which could be considered. People with a higher income are more likely to go buy coffee than those...If you want to get a full essay, order it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment