Sportswear In The Usa

1. Executive Summary
The sport app arl pains has become more and more important and dominant within the join States (US). The following circulate found that Nike dominates the commercialise. The dynamics of the industry exhibits high threat from upstart entrants, competitor rivalry, bargaining power of suppliers and buyers. However, the threat of substitute products appears low.
The United States of America (USA) is an advanced world economy and a leader in the sporting app bel industry in ground of market sh be as well(p) as advances in technology. The US possesses one of the worlds largest and most mercantile markets for textile and apparel products (Rees, K. 2004). The US is still feeling the personal effects of the 2008 Global Financial Crisis (GFC) resulting in a decline in real GDP and increased unemployment. Both these factors have negatively impacted the textile and apparel industry as consumers are spending less; there has, however, been a constant reaping in the purchase of sporting apparel.
The socio-cultural trends within the industry are optimistic with the use of environmentally friendly fabrics and materials and many leading in the industry maintaining their corporate social responsibility by ensuring they arent leaving a footprint of pollution.




Whilst there are existing challenges in the industry, there are immense opportunities for market growth in the future.
2. Introduction
The following report locomote out hash out the current market situation within the US sporting apparel industry, giving an overview of the current leading companies as well as the challenges and opportunities that they may face. Current factors affecting the industry will also be highlighted which may potentially impact the industry as it moves forward. An analysis of the macro environment will hear current trends in relation to economic, environmental, socio-cultural, technological and legal forces that are crucial to the strategies and operations of various companies in the market.
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