Target Marketing

Sara Mason creating this article for the Global Cosmetic Industry in December 2008. This article titled, Ethic Cosmetics Fit new apricot Paradigm focuses on object glass commercialises in the cosmetic world. It is say that the success of a business does not only hap from product development. More important then the product atomic number 18 the consumers and it is so important for a company to know who their target mart is and to present the product in a itinerary that is sensitive to the specific needs of that market. According to recent data, researchers throw away found that it is the ethnic char that are sp deathing the nigh money in the cosmetic market. Ethnic minority woman are expected to become to majority by 2042. Afri bathroom American women were the target market of the minorities in the past unless now companies are focusing in on Hispanic women. There are number of cosmetic lines coming let on with lines for the ethnic women since their skin color and tone vary often more then you average white women. Strategies for targeting this ethnic market includes high end packaging which most ethnic piece does not have, using up to date pictures and high end models in the specific race being targeted, and samples so that women can be sure of what color they need.



The problem with the cosmetic market is that the majority of the brands only create the basic colors that are targeted and you typical, average American women with colors from white to tan. That is why disclose of Real Cosmetics decided to create colors with undertones such as red-brown, red-gold, olive and golden to relate to the specific market of minority women. The demographics have been altered and ethnic woman are disbursal a lot more money on cosmetics because they desire to have that glowing skin complexion which caused the companies to change their merchandising strategies.
This article relates to chapter 7 in so many ways. Chapter 7 talks about market segmentation, the importance of it and targeting specific markets which is scarce what the...If you want to get a full essay, order it on our website: Orderessay



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