(Published in Vikalpa – House Journal of IIM – A. Describes a real-life situation faced, a decision taken by an respective(prenominal) manager/ an organization at the strategic, functional or practicable levels)
Mr Shivram Bhat, Vice President (Marketing) and Mr Pradeep Menon, DGM (Marketing and Information System) were discussing the over wholly performance of their society – Kurlon Ltd. – as the financial year, 2002-2003, drew to a close. They were trying to solve out whether the drop in sales was due to the flaws in product design in terms of features and benefits offered to customers, changes in side strategy, low differentiation in the brand portfolio, ineffective advertize and promotion strategy, wrong costing, and pricing structure, or due to mischievously motivated dealers. Their discussions were inconclusive as they realized that the time was as well as short for elaborate discussions and the issues on hand were so humongous that they required the participation of more members of the senior management team.
match to Pradeep, We need to do something innovative to once again urge on our pace of growth. May be we were never used to a decline in our market share and, hence, we have all become very complacent over the last hardly a(prenominal) years.
It is not difficult to get back again on our usual growth path. But, for that, I feel, the intervention has to be make much more professionally.
Therefore, it was decided to convene a concourse of all the DGMs in Bangalore to chalk out a strategy for growth.
KURLON LTD: A PROFILE
Karnataka Consumer Products Ltd. (KCPL) was established in 1962 with the intention of manufacturing accessory products for the get of relaxing and sleeping. KCPL wanted to establish itself as a reputed shammer in the comfort industry. The company had make a low-down start by manufacturing cushion seats and bare blocks made of polyurethane foam for the automobile sector. The factory was set up in one...If you want to get a full essay, position it on our website: Orderessay
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