ADVANCED STRATEGY
Prof. DORA RIZZUTO
Take Home Final
Student: Agustin David
executive Summary
The present essay stresss to analyze the current strategic built in bed of BTG ExpoTrans Argentina S.A., a logistics alliance catering to the export/ event market for fairs and exhibitions, international freight forwarding and special cargo ships services. BTG ExpoTrans is a subsidiary company of and a joint endanger initiative between Transpack Argentina S.A. and BTG Messe Spedition GmbH. Founded in 1999, the company has undergo an uneven process of growth, due primarily to the decline in fairs and exhibitions in Argentina between the years 2001 to 2003. During that period, BTG was forced to seek new markets and develop service offerings that were not part of its warmheartedness business of logistics for fairs and exhibitions. In that time, the company became the primary export company for the Transpack Group, specializing in art and antiquities export. To date, the company has achieved a lukewarm sparing and financial position, ensuring its financial autonomy, but with very low dough margins. The reasons for BTG’s current position can be attributed to an absence of proper strategic planning, inadequate managerial leadership and corporate last.
Given this context, the Board of BTG has decided to “re-launch” the company, hire new forethought and initiate a new turn-around strategy. This paper will beg that in order to increase profit and shareholder jimmy the company must diversify its sales portfolio while alter its core competencies. A change in corporate culture should be part of the process.
Table of Contents:
1.0Introduction summon 2
1.1Description of the Organizationpage 3
2.0Developmentpage 3
2.1 train of Uncertainty in the Industrypage 3
2.2Strategic Postures and playpage 4
2.3Portfolio of Actionpage 5
3.0Key Success partpage 6
4.0Portfolio Planning page 7
5.0...If you want to get a full essay, order it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment