Core Competencies

Core Competencies Introduction Core competencies argon those capabilities that are deprecative to a business sector achieving competitive advantage. The starting point for analysing core competencies is recognising that tilt between businesses is as much a race for competency mastery as it is for market position and market power. cured management cannot stress on all activities of a business and the competencies required to undertake them. So the goal is for management to focus attention on competencies that really affect competitive advantage. The serve of Hamel and Prahalad The main ideas about Core Competencies where turned by C K Prahalad and G Hamel through a series of articles in the Harvard Business Review followed by a best-selling take for - Competing for the Future. Their central idea is that over time companies may develop tell apart areas of expertise which are distinctive to that company and critical to the companys long term reaping. In the 1990s managers will be judged on their ability to identify, cultivate, and exploit the core competencies that make growth possible - indeed, theyll have to rethink the concept of the corporation it self.

C K Prahalad and G Hamel 1990 These areas of expertise may be in any area but are most probably to develop in the critical, central areas of the company where the most survey is added to its products. For example, for a manufacturer of electronic equipment, key areas of expertise could be in the design of the electronic components and circuits. For a ceramics manufacturer, they could be the routines and processes at the heart of the production process. For a software company the key skills may be in the overall simplicity and public utility of the program for users or alternatively in the high timbre of software code writing they have achieved. Core Competencies are not seen as being fixed. Core Competencies should change in response to changes in the companys environment. They are flexible and produce over time. As a... If you want to get a integral essay, order it on our website: Orderessay

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