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Seminar on outside(a) Marketing Course: Master program for substantial (Sept. 17, 2012) Time ( mob room): Wednesday 13:10 ~16:00 (Room 9212) referee: Dr. Tian-Jong Hwu Tel: 037-381599 electronic mail : tjhwu@nuu.edu.tw Office: Room 9427 Textbook: W. J. Keegan & M.C. Green, world(a) Marketing sixth e, Yeh Yeh Book Gallery, ISBN: 978-0-13-704268-5 Course Outline: 1. entrance to world-wide marketing 2. supranational environment analysis-economic, technology, politics, culture 3. transnational strategy- global marketing information, strategy planning, International strategy bail 4. International marketing strategy- product policy, brand policy, set policy, deport policy, advertisement policy, 5. Cases study 6. Term project and founding grade: 1. Class attendance (40%) 2. Case study and discussion (20%) all(prenominal) scholarly person can choice any mavin different fibre to present your opinions or concepts at int ernational marketing by using at most 15 slides Microsoft office PowerPoint 2007 stochastic variable or newer file. What is its history? How does it grow its business model? What is bring up Success Factors (KSF)? What atomic number 18 its marketing strategies? The arranged in sound out of presentation will be dependent on savant situation. in that location are some following topics of cases you can choice.

? The superior of the sound the three movies would let some places in juvenile Zealand to be tourist attraction, ex. Mavora Lakes, Takaka Hill, Fort Dorset, Queenstown, Matamata, Te Anau, Twizel,.., etc. It style the alien people will br ing the spacious silver and a lots of empl! oyment opportunities to this country. ? TITANIC The Butterfly Effect, garden arugula! (What is Key Success Factors (KSF) in this movie? ) ? Michelin guide not only sell tires, selling lifestyle ? Louis Vuitton A detect of the majuscule achievements in Human history! ? Brand licensing A big opportunities for cultural and creative...If you want to get a unspoiled essay, tell apart it on our website: OrderEssay.net

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