Mini-case KFC

Question 1 What are the relative advantages and disadvantages of offer the turn Ameri asshole KFC batting assemble in China versus holding the KFC add-in in China to take on items more(prenominal) old(prenominal) to Chinese consumers? 1. Advantages: * Offering the standard Ameri toilet KFC menu in China will make it favourable for KFC to benefit from economies of scale. KFC can buy their resources from their suppliers in bigger quantities. Furthermore, KFC can produce larger quantities of convergences they are already producing for the American foodstuff. This subject matter that the whole costs will decrease. * The Chinese market is credibly already saturated with traditional Chinese products. When marketed care broad(a)y Hesperian products operate to be rattling successful on the Chinese market. It might be an opportunity for KFC to explore this market and compare their product from the existing products on the Chinese market by offering the standard American KFC menu. * By offering the standard American menu most business activities can uphold in America, this way the business will stay centralized. If KFC would shape to adapt the menu then business would probably be more complex, and at least one head property would throw off to move to China. 2. Disadvantages: * The standard American menu may non be successful in China. Chinese civilisation is very different form western cultures, also when it comes to tastes and preferences.

Chinese people might not enjoy the standard American menu. * KFC would take on to market their American menu to familiarize the Chinese market with the American menu. This would be expensive and very time co nsuming. The Chinese market might be hesitan! t to furnish the new(a) and unfamiliar products. Question 2 Should KFC open its first locations in the tether Chinese cities of Beijing or Shanghai, or assign lower-profile cities? The mini-case itself does not provide us... If you want to get a full essay, order it on our website: OrderEssay.net

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