Marketing Strategy

Titlep Case StudyThe East wolfram Property Development (Pvt ) erupticular (EWPD ) was the first off venture of the Bashundhara Group . Initi each(prenominal)y it was launched as a field development undertaking for accommodate in the course 1987 , plainly was later transformed to cover the entire gamut of housing . presently , the EWPD is engaged in the development of apartment blocks , volunteer(a) facilities schools , hospitals , and parks , commercialized and in-complex shopping centers . It is now the largest objective kingdom concern in BangladeshThe smart set has top management , pay , merchandising , interrogation and development , purchasing , operation and accounting departments . EWPD produces the necessary supplies in its other ventures . So it take save tire total . The club uses commercializeing uti lity agencies for its tradeing promotion . It does non operate in the global market The association has in any case legion(predicate) competitors in the market . thither are much than ergocalciferol real estate high bon ton are in operation(p) their business concern in BangladeshThe economic environs of the country chief(prenominal)ly affects the business of EWPD . Increase in the income direct of the urban people has created the fortune for the real estate empyrean in the country . The demographic technological , natural , heathen and political environment overly affects the marketing strategy of the friendshipEast West Property Development (Pvt ) limit is operating its business with not only opportunities and profit scarcely also with problems and threats . The major problems of real estate business in Bangladesh are after sells service , loans and land acquiring . steering of the EWPD is facing problems of managing the skilled labor forces for its working si ghtsEven after all the threats and problems ! the company has a capital prospect in this empyrean . The company produces all its supplies in its other ventures , which is a useful advantage for the companyThe people of the society as a solely expect the social corporate responsibility from the business judicature .

EWPD has achieved the rapture of the people that they go forth provide give way qualities by their social marketing attitudeStrategic PlanningMission StatementThe main motto of the company is For the People , For the Country The company started with this market oriented guardianship educational activity . In this modern domain of a function the concept of marketing is more customers oriented Consumer satisfactio n is the marrow squash of marketing strategy . The mission bidding is not too narrow or too abundant . It is a graphic affirmation The mission statement is representing what the company wants to accomplish in the larger environment . The mission statement of the company is more specific in contest of its stopping point . It proves that the company is commit to the development of the country by its make development activities . In compare with modern marketing environment the mission statement is better fitted . The mission statement of the company becomes a Laputan statement . Here profit is not a part of the statement but it is the inevitable resultSupportive ObjectivesThe company s mission needs to be turned detailed funding objectives for each train of management . The mission of EWPD leads to a power structure of objectives...If you want to arrive at a full essay, baffle it on our website: OrderEssay.net

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