Chevy Volt Battle of the Brands

* In 2011, there were 268, 752 crossbreeding or galvanic cars rallying in the United Stated . The rag atomic minute 23 in 2011 had a merchandise contribution in the hybrid/electric car food securities industry of 2.85 %, just at a lower place the market sh be of its chief(prenominal) competitor the Nissan Leaf of 3.59%. The Toyota Prius dominates the hybrid/electric market with a market sh be of 50.77%. The Lexus 250h, which is as well one of the Chevys main competitors, has the lowest market shargon of 0.01%. A visual representation of the market shares screwing be implant in Appendix I. To determine if the Chevrolet fives pre-tax bread are average, above or down the stairs average its relation back market share should be calculated. The market share of the Leaf, Prius and Lexus are used to calculate the relative market share of the fivesome. Generally, if the relative market share of telephoner is 50, it means that its pre-tax profits are average. However, The Chevy volts relative market share is only 5.24 %, wherefore its pre-tax profit compared to its 3 main competitors is well below average. The calculations of the fives pre-tax profits are illustrated in Appendix II. * The gross sales of the Chevrolet Volt since it was beginning(a) launched in 2010 are very vaporizable and they show the struggles that the Volt went through in its first division of being on the market.

For example from January to February, sales descendd by 12 percentage but then in jar against they suddenly change magnitude by 116%. Also, in June there was a drastic decrease in sales of 78% due to the Volt contagious fire during a test drive. This busin ess has been addressed except during June a! nd July consumers were skeptical about purchasing a Volt. Appendix triad shows the sales of the Chevrolet Volt since 2010. * Appendix 1V shows the sales in units of the Chevrolet Volt and the Nissan leaf. At the beginning of 2011, Nissan and Chevrolet announced that their name and address was to conduct 10, 000 cars by the end of the year. However none of them reached that goal. Chevrolet change 7,671 volts and Nissan change 9,674 leafs. In appendix...If you want to get a plentiful essay, aver it on our website: OrderEssay.net

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