Jet Blue

Strategic Report for JetBlue Airways Harkness Consulting substructure through Collaboration Rosanna Smart Alisher Saydalikhodjayev Sayre Craig April 14, 2007 Table of Contents administrator Summary ..3 Company annals ...4 Competitive Analysis 7 internal Rivalry . 8 Entry 9 Substitutes and Complements .. 11 provider causality .. 12 Buyer condition ............... 13 Financial Analysis .14 stand up Analysis 23 Strategic Issues and Recommendations ..

25 References 30 Harkness Consulting 2 executive Summary FromitsinitialflightinFebruary 2000,JetBlueemergedintotheheavilycompetitiveairline constancyasthelittleairlinethatcould.Whilelegacycarriers statebankruptcy,JetBlue trounced its argument by whirl low?cost, customer? entail service. Under the direction of the hardworking David Neeleman, JetBlue became a major role player in the airline industry. Operating domesticflightsona shorten?to?pointsystem,JetBlueprimarilymanagesEast?Westand Northeast? southeastroutes.Whilethisroutestructureinitiallyproved economicforthe company, rising be and heated hurt competition ar currently operose JetBlues market share. The companys stock up price has droppeddrastically since reaching a postgraduate of everywhere $30 in 2004.Currentlypricedatless thanhalfits52?weekhigh,JetBluemusttakeserious...If you want to get a bounteous essay, order it on our website: Orderessay

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