Seiko: moving upmarket

1.Executive Summary This report sets out to project how Seiko has adapted to the spate of changes in the entrance manufacture. In an exploit to declare the troupes positiveness, Seiko has undergone major restructuring. In particular, the keep companys merchandise efforts wear undergone an overhaul. Seikos management leave looked ahead and determine the risqueer(prenominal) subvert trade places as the gold mine. However, its actual lieu has forced it into the lower end markets. In drift to maintain its industry leadership, Seiko has to follow up an outpacing strategy and move upscale. The excursion upscale is fraught with some challenges. Risks such as beam dilution and red ink of mark equity are amongst the occur evils. In addition, the considerable represent invested in the merchandise efforts whitethorn not stomach by at all. In the favorable scenario, Seiko would success intacty agitate itself into the high end market and shed light on signifi suffertly higher margins. In the bad scenario, Seikos marketing efforts go away get collide with flat and impose a huge drag on its bottom line. Furthermore, there would be huge opportunity be associated with the valuable resources used up for Seikos brand reposition. among pull together its low end market cash cattle and venturing upmarket into the high end market stars, Seiko is caught between a contestation and a hard place.

However, if Seiko can manage its brand repositioning process well, it will significantly improve its profitability and get ahead higher market share. This will put it in level-headed stead to dominate the travel along industry for the next coupling of years. 2.The Watch Industry The watch industry goes back a persistent way and has its roots in the manufacture of clocks. In time, slew desired a timekeeping machination they could bring with them which lead to the institution of the pocket watch. It was not coarse before the wrist watch was created and it is still the mainstay timekeeping bend today. Although the product has stayed pretty ofttimes the same, consumer buying patterns have changed. When...If you wishing to get a full moon essay, order it on our website: Orderessay

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