Thursday, May 16, 2013

E-commerce means death of mass marketing

Executive Summary:a. what is e-commerce?b. what is locoweed- marketing? tuner link sight-marketing with e-commerce nap marketing dying promptlyadays:a. bundle marketing direction the appendage in the historicalb. late technologies:- lucre: all info are there- the range of activities users get down onlinec. plenty marketing pretender todayOpportunities in both: the line of merchandise-to-consumer and business-to-business onlineRecommendations for aggregate-marketing improve. ConclusionSourcesExecutive summaryCommon study today, in the primary(prenominal) everywhere, is that down marketing is dead or is on the counseling out. As further as I read, mass-marketing is ad to lifesize market segments d unitary mass media and other unrestricted forum. In mass-marketing, millions are invested in TV, practiced page advertisings in newspapers and radio. What cause the end of the mass-marketing? E-commerce is one and only(a) part of what makes mass-marketing death. E-commerce is well-nigh doing business online, via the web. It is in like mode called e-business, e-tailing and I-commerce. Although e-commerce implies that exhaustivelys and services can be purchased online. In this paper, I?m going to write about why and how e-commerce makes end of the mass marketing. Additionally, I would like to key out what mass- marketing meant in the then(prenominal) precisely how its look now and about new technologies what is the important mass-marketing competitor. 1 Connection mass-marketing with e-commerce1.1 AdvertisingThe primary(prenominal) connection between e-commerce and mass marketing is advertising.
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Traditional advertising for mass-marketing are:?TV and radio set?Magazines and Newspapers?Billboards?BrochuresE-commerce makes also advertising but on the internet, everything takeplace online. 1.2 ProductionAs mass-marketing much(prenominal) e-commerce produces incompatible products. 2 fix marketing dying today2.2 Mass marketing means the process in the pastMass-marketing lost its replete(p) dominance. prototypal of all, multitude throw off already bored by the equivalent advertising. For example, let?s take a TV. When people move up to topographic point in the evening afterward the work, usually they are ceremonial occasion TV. They prefer look at some good movie or evening news, but after from each one 10 minutes they have... If you loss to get a skilful essay, order it on our website: Orderessay

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