Business Hrm

Billabong business report Executive summary Billabong is a global brand which was raise together to direct youths in terms of their outdoor, sporting and leisure time time actives. In 2008 Billabong was ranked eighth in the highest ranks Australian brands with a value of $2.2 billion. Billabong argon well known for the high- persona, innovated, dur qualified, contemporary and fashionable products. All these things exculpate this brand appealing to their train market place. what is more Billabong has worked primary on the following marketing strategies to payoff to set about victor: Product expenditure Promotion Place/distribution Product Billabong has close to 2200 products lines deep down Australian solely and over 1000 is early(a) places such(prenominal) as the States and Europe for example. Technology plays a large part in the designing and manufacturing of all these products using the fibres bodilys etc. Billabong make many different products ranging from swimwear to jewellery, snow gear, motivate bags, caps, cd holders, boards and even Von go rapidly sunglasses. In assure to keep their popular products such as t-shirts, board short-change etc. they occupy to be able to map young materials which are preferred by their target market. For example for skaters, Billabong have developed fabrics to sustain the throb of the board.

what is more Billabong are nerve-wracking to be environmentally lucky as they possibly fundament by developing ship canal to spend recycled materials to produce their products. Price In terms of pricing for Billabong products, they are seen to be affordable by their set target market yet also top side the costs of the high-quality products which consumers are buying. Price points are delectationd to leaven the market price and its quality of material used. Promotion Billabong is the known to be the jumper lead brand in Australia and 1 of the three leading brands in America for its products. Billabong use a global branding strategy to meet the expectations of its market. They use other large globally branded...If you want to get a broad(a) essay, order it on our website: Orderessay

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