The revelations of the Vietnam War in the sassy Yorker left the cartridge holder with drop revenues and subscriptions. Although the mag cast the war in a disconfirming light did it truly move away from its reputation as catering to the upper class of American society?
When the discussion of the Vietnam War broke in the New Yorker in 1967, the magazine immediately started to lose money. Subscription numbers dwindled down to 50% of what they at once were and advertisement dollars dropped also. Some suspect that the horrific news of the align Vietnam War is what scared so many readers and advertisers away. Regardless of the magazines attempt to present the news of the Vietnam War in an objective and unbiased fashion, it seems to me that this was not the true goal of the magazine.
New Yorker is written for those who can unfold an Ivy League education. It is written to an affluent and well educated audience who understands the magazines point of view, but more importantly can afford the advertised products.
It is fairly well known, or at least(prenominal) theorized, that intimately of the dollars pulled in by New Yorker week by and by week come from the advertisements that they sell. Glossy, colorful, full page ads grace the magazines pushing Bentleys, Aston Martins, Rolex watches, and Bombardier jets.
These advertisements elicit the rich folk to purchase these items.
To me the articles are vigour more than a simple after thought. Despite silver-tongued authoring and gaudy word usage, the articles simply do not matter. sealed behind the watercolor cover art of the dandy Eustace Tilley holding his uncial there are articles that are well written and thought provoking, but theyre irrelevant to the bottom neckcloth on the subscription invoice.
When the New Yorker ran the story about the bloodshed in Vietnam it turned away its greatest audience: those elites who were involved in politics and big business. Prior to the story that the New Yorker ran, most Americans who turned on the NBC evening news would...If you want to cling a full essay, order it on our website: Orderessay
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