The advertisement was origin anyy printed in Australia by Australia Red comprehend, using variety of slogans as a powerful technique. The content of the advertisement is a charity box on a table. The background of the advertisement is a blur, but the type of the charity box is clear and big, nabing the readers attention. The Australia Red Cross charity boxs make prisoner phrase in bold and capitalize is Money isnt everything, The sentence is large covering al to the highest degree half the advertisement, evidently the creator wants this contentedness to go through the readers mind. There is another phrase written below the small font but it is still big enough to catch the readers attention. Save up to three lives without consumption a cent. Certainly the advertisement is trying to incur a message to particular groups out there.
This phrase is a very powerful and persuading sentence to the reader. It can be interpret in two ways. First, who would not want to save souls life especially if one could do so without spending any money? Secondly this statement could be seen as a daring move to call to all those who constantly give lame warrants as to why they are unable to help or volunteer such as, I do not have the money or the time.
By using this statement, they basically say there is no excuse to not donate. This is one of the techniques in making the readers feel guilty. The message targets people who want to donate and guilty people who not donate.
At the bottom of the sign, it shows contact information and the Red Cross symbol Australian Red Cross. Finally, the imagery is probably the most effective quality of this advertisement. At first glance, the image meet seems resembling a box change with blood, but a closer examination would show that it is a box meant for donations like those seen casually at a restaurant or laundromat. However, or else of money in the charity box, there is blood filled halfway up in the charity box. This also ties into the paper that...If you want to get a full essay, order it on our website: Orderessay
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