B120 Tma01

B120

An Introduction to Business Studies

TMA01

TMA01 scatter 1

CONTENTS: Page No.
Part 1 Report on Zinns Burgers ………………………………………………2
Part (a) Identifying the riddle ………………………………………….2
Part (b) Concepts applied to issues identified………………………….3/4
Part (c) Recommendations……………………………………………….5
Part 2 Contribution and understanding TGF……………………………......6
References …………………………………………………………………………6
Part I Report on Zinns Burgers

Part (a) Identifying the problem
Having reviewed you current situation I would handle to highlight the following problems. I would like to apply a ram analysis (strengths, weaknesses, opportunities, threats) (preston 2006 pg 30).



You can use this model to strain how threats and opportunities can be dealt with while allowing Zinns to utilise its strengths and weaknesses to reckon you set objectives (preston 2006 pg 95)

Multi-nationals - stealing market share
Dated décor no feel good factor
Equipment dated - creates poor output
Dated menus customers not inspired to eat here
Healthy eating creating new demands
To some managers - no one at grass routes level
Limited grooming - no one spangs what do
Bonus scheme - does not incentivise staff
gamy staff turnover limited customer service, low morale
ethnical divides bending of rules, no respect for management

Part (b) Concepts applied to issues identified
The SWOT analysis is taken from session 2 (preston 2006 pg 30).
Strengths (a competence, valuable mental imagery or attribute used to exploit opportunities or to foresee threats in the external marketplace) (preston 2006, book 1 pg 93)
Locally know loyal base
Late opening times additional trade
new-fashioned staff driven to earn
Prime positions to attract customers
Weaknesses (lacking competence, resource or attribute needed to perform better than your competitor in the external marketplace) (preston 2006, book 1 pg 94)
No staff building poor output
No value placed on staff no...If you want to get a full essay, stray it on our website: Orderessay



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