QuestionAccording to Eunson (2006 ,.15 ) there are four main criteria to be considered when choosing the median(a) /s of intercourse to best articulate an argument : appropriateness , Reinforcement , Preferences and Transformation . Select one of the criteria and discuss its splendor to a conference situationCommunication is the process of the transfer of meaning . The whatsoever successful dialogue process requires the presence of a put across , the appropriate medium employ and the desired depicted object s rig on the receiver . determine some(prenominal) successful discourse . This essay shall present Preferences as an important criterion in impart determination To feeling success in communication , it is important to use a suitable medium found on the Preferences criterionModern technologies have greatly facilitated gentleman communication still , as Priestley s Paradox illustrates , people get to actually turn over less as communication technologies further advance human society get to actually return less as communication technologies advance further (Eunson 2006 ,.4 . Hence , for effective communication it is more important to consider the mental object and the effect of that message on the receiver (Eunson 2006 ,.7 . The successful transfer of message and its effect , however , largely depends on the communication mode used or . The medium is crucial to the effect of a message because as emphasiszed by Marshall McLuhan (Lister 2003 societies have always been wrought more by the nature of the media by which men communicate than by the content of the communication . In other manner of speaking , the medium is the messageA case in point would be a Human Resource Department in an office where communication is possible between the HR Manager normally ` opts communication with hisand staff through direct face-to-face communication , memos or and netmail notifications , etc . The But being a smart theatre director , he or she will choose not weave to utilize otherthe mediaum as needed , according to the importance of the message and the desired effect to the recipients .

He / or she may `prefer to personally discuss an individual s unsatisfactory `Performance opinion hatch earlier sent assent isas is via individual e-mail , through a one-on-one review . The richness of media (Daft Lengel 1986 ,.557 complete by direct face-to-face discussion is ` to the e-mail channel , which in this case plays a secondary role as preparatory medium of documentation . Herein , interpersonal communication appropriate to a small group (Baker , Barrett Roberts 2002 ,.11 , is considered and selected to amplify the Report s warning content with the goal of effecting the desired change in the staffer s behaviourMaking the right Exploring Preferences in the choice ofchoosing media is vital to effectively convey the message . Since the medium which helps shape the content , is generally the message itself and that the message s effect on the receiver is unnatural by the medium , the selecting the suitable channel from a track down Preferencesof Preferences criterion in channel determination becomes crucial to any seffectiveuccessfu l transfer of meaningcommunication (Word Count : 350BibliographyBaker , E . Barrett , M Roberts , L 2002 , Working Communication , John Wiley Sons Australia Ltd , Milton QldDaft...If you want to get a full essay, order it on our website:
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