Abhyudaya

RESEARCH MANUAL Abhyudaya 2010 BEFORE YOU PROCEED ENSURE 1. You are carrying your identity card. 2. As we have discussed in the class this search method is ground on participative action question. Participative action research consists of several cycles of research insight generation formulating (marketing or social) action strategy implementation. once the implementation is complete the second cycle starts. In this research the basic tool of data collection is based on the ethnographic approach. The tools of data collection in this exteriorise would be OBSERVATION and DEPTH INTERVIEW which will be added by photos or videos. Therefore severally team should carry a camera/ cell phone with camera. As part of the project we will request you to submit photographs or video of the family. consume for the permission before clicking or shooting. 3. Take a little(a) time to decide on the composition of the shot. Dont just take in beautiful scenes. Pick up scenes that are very informative and descriptive of the familys spiritedness style, culture and consumption. What kind of visuals and informative photographs would you wish you had if you were trying to pardon your boss on marketing to bottom of the pyramid? pick up to appropriate information in the photographs that you can not capture in words.

4. Observation data will be preserve with the help of diary, photographs and videos. Each member of the team should maintain a separate diary. The success of your research will depend on the diary. This diary should be properly maintained and should be utilize to keep the record of observation and other research activities of each visit. It should be systematic and should contain people whom researcher has met, lineal record of information given by them; situations or phenomenon observed, suffice of observation and insight that the researcher may have developed. The dairy, by definition, must contain a record of WHOM you talked with, on WHAT topic, WHEN, and WHAT was say by the... If you want to get a full essay, point it on our website: Orderessay

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