Wine Intelligence

drink information December 2009 What does the future hold? Issues facing spherical vino markets in 2010 and beyond Think global … act global sooner like the financial world, vino Intelligence is London base but global in relate. Just over 80% (by value) of the work undertaken by Wine Intelligence in 2009 was conducted in markets outside of the UK. London is indeed a convenient hub for the Wine Intelligence head office - an efficient base from which to reach these far-flung markets. Thankfully however, similarities between the financial world and Wine Intelligence stop there. Last time we checked, Wine Intelligence was not the root cause of the global economic slowdown, nor be bailed out by nervous governments. In our quest to draw out developing our global fuddle market knowledge, our team has been worry reviewing the key issues facing a number of primary wine consumption markets as we head towards 2010. Despite the fact that we depend to be operating in an economic environment where the alone knowns are the unknowns to quote Donald Rumsfeld we will continue tracking changes in wine consumer behaviour, allowing us to not only compare and benchmark market opportunities, but also to provide at least(prenominal) some stable evidence on which to predict the future.

When focalisation on groups of consumers such as wine drinkers, commentators like to recall new labels to describe what is happening out there. Weve already had the greymarket, the pink-market, the greens, and the worried-wells. For the wine industry, perhaps we should focus on the worried-haves families and individuals who are just close OK financially and socially, but do not whole tone that anything is happening to their world in the next 6 12 months to encourage more wine consumption or occupation up. On a global scale, thats around 50% of regular wine drinkers in core developed western sandwich markets such as the UK, USA, Germany and Canada who will just continue consuming wine regularly, but shop competitively and... If you want to imbibe a full essay, order it on our website: Orderessay

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