The Role of Brand for Sustainability of Social Enterprises

THE ROLE OF BRANDS IN SUSTAINABILITY OF affable ENTERPRISES Submitted to SVKMs NMIMS University In partial fulfillment of the Requirements for PART TIME MBA III Yr IN SOCIAL ENTREPRENEURSHIP (2011) Sher Mohammad Malik Roll No. 9 (2011) THE ROLE OF BRANDS IN SUSTAINABILITY OF SOCIAL ENTERPRISES rescind: Sustainability is the biggest challenge for the 21st century NGOs and mixer Enterprise because their philosophy is not making profit only to serve the vulnerable peoples i.e. womens, childrens, senior citizens, poor peoples etc. Secondly paradigm shift of donors from charities to self adequacy also force them to become sustainable. There are galore(postnominal) comp anents of sustainability i.e. (financial, human resource, marketing, volunteers, management information system), of any organization and one of the components is branding. It helps organizations for building positive image, trust, recognition in the world, improvement in bottomline; also their employee feels proud working with great brands. This make-up seeks to beg off the role of brand communication for the sustainability of affectionate enterprise.

The specific objectives of the paper are to study the brand communication of 25 social enterprises through their website and to study the co-relation between brand communication and sustainability of social enterprise. Also this paper discusses the various models of brand i.e Aakers, Urde, Keller and Kapferer. Further we appearance at brand identity and brand image from a communications perspective. inciter identity originates from the corporation, ie a company is responsible for creating a differentiated product with unique features. discolouration image refers to consumer perceptions and encompasses a set of beliefs that consumers have about the brand. Brand identity and brand image are related solely distinct concepts. Both are essential ingredients of strong brands. quotation: I take immense pleasure to present this paper on THE ROLE OF... If you want to get a blanket(a) essay, order it on our website: Orderessay

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