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Contemporary Exam SIM 337 Lecture: Teale Mathew Tutorial: Alec Bickerton I. All 1. admittance KFC (Kentucky Fried Chicken) is the famous brand about chicken heat up in the world has been begeting since 1959 by Col whizzl Harland D. Sanders. KFC Corporation is one of the large fast- regimen chicken operators and franchisers in the world. In the eyes of the Yum eatery International Group, Vietnam is a new market with many opportunities for sound development. KFC came to VN in 1998 and begin in HCM city. Also, KFC scram more normal in VN, the number of customer is increasing mean that KFC develop so well in VN market. In 2006, KFC business began to be good, and have many customers especially is teen generation. A legal age of the Vietnamese population are young, so our marketing dodging certainly focuses on them. We especially attach importance to children by dint of special marketing programmes for this group of promising customers. Towards the goal of KFC is to become the fast-food brand contract with every customer. Currently, KFCs customers are primarily young people, but also older ones.

According to the estimate from the Ministry of sight and Industry in 2010, total revenue of the fast food sector in Vietnam will reach some VND500 billion, up 35% to 40% over last year, despite the stinting difficulties. Now, KFC has nearly 100 eating houses in VN. It only focuses on oversize cities as Ha Noi and Ho Chi Minh, Vung Tau, Dong Nai, Haiphong and loafer Tho…In 2011, KFC VN need develop the number of restaurant to 150. About competitors, they are McDonalds, Lotteria … that are fast catching up with the marker with KFC. 2. Organization structure There are many subject of organization structure such as: divisional structure, a product-based structure, a matrix structure or a operating(a) structure. Each type of structure is suitable for each organization. The high society should look into the internal of company to deicide use what kind of organization.... If you want to get a full essay, order it on our website: Orderessay

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