Strategic Managmenet

Semester: Module : 1 Assignment Of Strategic Management Topic: M & S and its Participation in national and global market. 2  elude of Contents Introduction Mission & Vision Statement Historical ambit of M&S Critical Incident PESTLE epitome SWOT Analysis Ansoff Matrix gatekeepers generic wine Model 7 P-S Mckinsey 7-S Framework BCG Matrix Blue & sanguine Ocean Porters Diamond Model Porters 5 Forces Overseas Growth Implementation Challenges pass Conclusion References Bibliography varlet: 4 foliate: 5 page:6 pageboy: 7 Page: 8-9 Page: 10-11 Page: 12-13 Page: 14 Page: 15-16 Page: 17-18 Page: 19 Page: 20 Page: 21 Page: 22-23 Page: 24 Page: 25 Page: 26 Page: 27 Page: 28 Page: 29 3 Introduction Marks & Spencer conference plc (M&S) is one of the worlds largest retail merchants and leading clothing retailer in U.K. The Headquarter of this iconic British retailer is situated in London, U.K. It became the worlds responsible retailer awarded by the illusionist Worlds retail awards, 2011. It sells high pure tone, great cheer clothing, home products as good as outstanding quality food. According to data available in 2011, it has approximately 78,000 employees crosswise U.K. and 42 regions globally, Group revenue £9.7 one million million an increase of 4.

2% compared to 2010 fundamental throng operating profit £824.9 million an increase of 5.9% and group profit before tax £780.6 million an increase of 21.9% and unless in U.K. Revenue £4.2 billion on clothing & home, £4.5 billion on food. There are 703 stores all over U.K in high way streets and retail parks as well as stations, airports and other locations (Annual report of M&S 2011 p14). Products includes clothing, watcher products, textiles, etc and general products include foot wear, food & grocery, home product & accessories, kitchen and table ware, lighting & furniture ware etc, Services includes pecuniary services, Insurances such as car, home, travel, travel pet and wedding insurance, online retailing, quotation cards, catalogue... If you want to get a full essay, order it on our website: Orderessay

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