Southwest Airlines Corporation

Case 3-1: Southwest Airlines Corporation What is Southwests strategy? What is the bases on which Southwest builds its competitive proceeds? toll cutting SWAC uses a low-priced strategy. They had the lowest operating-cost structure in the domestic airline industry. Employee satisfaction to bring abouther with this strategy, they want to achieve customer satisfaction by employee satisfaction. They argon famous for their customer and employee relationship. SWAC has been recognized by multiple organizations and magazines as the most admired airline corporation in the world. By making their employees happy, customers are served well. The core competence for this competitive advantage is their hiring process. Peers screened candidates and conducted interviews; pilots hired pilots; gate agents hired gate agents. They searched for the unique strengths in their top performing personnel and based on that they enured profiles to identify the top candidates. How do Southwests reign over systems help to execute the firms strategy? Cost cutting They have no assigned seats, crew is paid by trip and airports are less congested. SWAC uses an online booking strategy and automation services and desktop applications to establish their goal of cost cutting.

As one of their rules, Southwests pilots are not phonation of a National union, meaning they are not leap in flying hours. In order to aim tear down fares, Southwest generates on increased passenger traffic by approaching short haul, medium haul and point-to-point flights. In likeness with their competition, Southwest had less idle sentence, faster operation time and less headcount. Employee satisfaction In order to execute the firms strategy, Southwests employees gained high loyalty in the social clubs leadership and through regular interviewing the departments head courts, the company was able to control and regulate by collecting data. SWAC is clearly present in the people business. accordingly its important to both satisfy your... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .