Samsung

Course: Master of Science (M.S.) in Management face: Marketing Management Assignment: Group typeface (Samsung) repayable Date: 25 February, 2011 Submitted by:| | Submitted to:| | Contents Discussion questions for Samsung group case ……………….………………………………….…………………….| 3| first appearance: Marketing spotlight ……………………………………………………………………………………………| 4| The record of Samsung …………………………….…………………………………………………..…………………………| 6| Samsungs goal for brand recognition …………………..………………………………………………………………….| 7| Discussion questions| | 1. What have been the key success factors for Samsung? ……………………………………………….| 8| 2. Where is Samsung unguarded? What should it watch out for? ………………………………….| 8| 3. What recommendations would you make to senior merchandise executives going forward? What should the company be sure to do with its marketing? ………………………| 9| Bibliography, Resources and References …………………………………………………………….

……………………| 10| Discussion Questions for Samsung Group Case   Introduction: Marketing Spotlight The History of Samsung Samsung a Korean company is adept of the largest and around diverse companies in the world. Samsung is mostly known for their electronics role but in fact started as a smallish store in the late 1930s. Their electronics division is the most roaring and has the highest turnover but they are also involved in retailing, financing, chemicals, and entertainment. From exporting fish, fruit and vegetables to China since 1938 they became a co-operation in 1951. From 1958 until 1969 they prolong their company into the financial, media, chemicals and shipping industry. Only in 1969 the electronics division was established. by and by the death of Byung-Chull Lee the founder of Samsung in 1987, Samsung decided to expand globally, but in 1997 the financial crisis in Asia forced most companies the downscale, Samsung sold many businesses and retrenched thousands of employees. Since the early 90s Samsung... If you want to get a full essay, order it on our website: Orderessay

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