Marketing Plan for an Airline

Marketing scheme for Breeze Airlines 24 April 2010 Marketing Plan for Breeze Airlines Air has become the most preferred manner of transportation for numerous people around the world and more travelers are looking for affordable ways to travel surrounded by destinations. Consequently, the increase in customers hire for cheaper fares has created an small business opportunity for number one comprise airlines to emerge. Low cost crew cuts have been successful satisfying customers demand for cheaper fares and reducing labor cost. A high quality low-price gate strategy may seem very attractive at first glance. Obviously, an airline, or any startup firm for that matter, is presumable to win a market if it can indeed admit a better product for a significantly trim price (Ben-Yosef, 2005, p.243). Their market strategies have been so successful that many of these carriers have become passengers first select for air transportation. During economic turndown, the low-cost airlines as a concourse were able to expand operations and maintain revenue increment in spite of the economic trend. Passengers became more aware of and dissatisfy with the major network airlines pricing practices…They joined the group of low fare payers (Ben-Yosef, 2005, p.244).

The trade plan is to support the introduction of a low cost carrier Breeze Airlines by establishing marketing objectives, identifying the marketing segment and market position in the U.S market. The fleck stage in the marketing plan is to establish marketing objectives because the objectives describe what the company is trying to accomplish. They can be mark up at a corporate and functional level but they must conjoin the SMART criteria. The SMART criteria follow five simple concepts in which it clearly states that objectives must be specific, measurable, achievable, relevant and time-framed (Nobilis, 2008, February 9). The specific objective for the low cost carrier Breeze Airlines is to position itself as the... If you want to get a full essay, order it on our website: Orderessay

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