Market Segments

Identifying Market Segments and Selecting Target commercializes Dont buy food market sh are. Figure out how to earn it Chapter Objectives: 1-How can a friendship identify the ingredients that make up a market 2- What criteria can a company use to choose the most attractive home run markets? 3- How can a company position its marketing offers? travel in the Target Marketing Process: Step1: Segmentation Segmentation is the change of dividing a larger market into smaller pieces based on iodine or more meaningful, shared characteristics Segmentation variables are used to divide the market into smaller slices Level and patterns of market fragmentation Level of market segmentation I.Mass marketing The seller engages in the mass production, mass distribution and mass promotion of iodin product for all buyers. It creates the largest potential market which leads to the lowest exist which in turn can lead to lower impairments or higher margins. II.Micromarketing Many companies are turning to micromarketing at one of four levels: segments, niches, local areas and individuals. -Segment marketing: 1-Market segment consists of a group of customers who share a similar watch of wants. We must be railcareful non to confuse a segment and a sector.

A car company faculty say that it will target young, middle income car buyers. The occupation is some will want a low cost car and others will want an expensive car .Young middle-income car buyers is a sector not a segment The marketer does not create the segments; the marketers task is to identify the segments and descend which one(S) to target. The company can create service offering and price it appropriately for the target segment. Not everyone wants exactly the same thing. A flexible market offering consists of two parts: -A naked solution: Containing the product and service elements that all segment members value -Discretionary options: that some segment members value, Options may drivel additional charges For... If you want to get a full essay, nightspot it on our website: Orderessay

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