MARKETING FUNDAMENTALS Project You are required to write a report on how marketers use the different methods of marketing interrogation to identify opportunities of the market, segmenting and targeting the market based on the valuable results composed from their marketing research activities. To be able to do this childbed you should select a company of your choice and identify the unhomogeneous market research techniques the company has used to gather info of the market. The report has to be presented professionally with cover sheet, table of circumscribe and references. Marketing research is very main(prenominal) component of a business used to identify and define the opportunities and problems that they will coppice on the market. The aim of the research is basically to inform and delight in the company s plan considering the strategy, the product and market. But the main goal of making a marketing research is to celebrate out how changing elements of the marketing mix impacting on customers behaviour. For a company to do a marketing research the ripe(p) way, it is elementary that they observe, compare and evaluate the market constantly. For this, several methods are used.
We will campaign in this essay to identify and let off which methods are used and how companies can use them, using the utilization of a fast food company, which is Hungry Jacks. When conducting marketing research, companies try to collect two types of data which are primary and subsidiary data. Primary researchÂ is information that comes directly from the source and that is, potential difference customers. It can be made using surveys, focus groups and another(prenominal) methods.Â Secondary researchÂ involves gathering statistics, reports, studies and other data from organizations much(prenominal) as government agencies, trade associations and local chamber of commerce. It is important to know that marketing research is often done in 2 different ways which are either by Target market ; consumer marketing research and business to business... If you necessitate to get a full essay, order it on our website: Orderessay
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