Gardner Distibutinc Company Swot Analysis

Gardner Distributing Company SWOT Analysis Gardner Distributing Company purchases, sells, and distributes Iams premium pet sustenance products (68 percent of sales), pet supplies (14 percent of sales), and lawn and garden supplies (18 percent of sales). The wariness team has developed a purpose, mission, and objectives; but the strategies of the firm argon not clear. Defining the firms strategies will require an dread of the business and the two industries in which the firm operates. It will excessively require a synthesis of the managers dialogue on the strategic options of the business. To find out how a strong strategic plan for this company will look like lets do the SWOT analysis and illustrate entirely the sides of the business. Strengths Gardner Distributing Company is one of the largest distributers in both of its markets: premium pet food and lawn and garden supplies. The company has a well-organized management structure, which helps to bind all the steps of distribution. Management department successfully combines distributing Iamss products with other lawn and garden supplies. Many other Iamss distributors argonnt that good in doing that. Gardner has developed a great node relationship service. It seems to do pretty good retaining its current accounts and getting new ones.

Moreover, Gardners managers divided its customer into 4 categories by annual contribution to gross profit. This allows Gardner to deal with each theme separately and assign different number of sales contacts. They are also becoming more of a consulting firm to its customers, which creates long-term relationships. It helps Gardner promoting their products and building customer base. Gardner is also doing quite solid financially. During the subsist four years it has increased its sales by 3 million and also increased its profits by approximately half a million. Weaknesses Despite that the company has some profound strength; its weak points are taking away the potential... If you compulsion to get a full essay, order it on our website: Orderessay

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