E-Choupal & Shakti

E-Choupal The immense potential of Indian agriculture is waiting to be unleashed. The endemic constraints that shackle this sector are well cognize fragmented spring ups, weak infrastructure, numerous intermediaries, excessive dependence on the monsoon, variations between different agro-climatic zones, among many others. These pose their own challenges to up(a) productiveness of land and quality of crops. The unfortunate result is absurd quality and un matched expenditures, making it difficult for the husbandman to cope his produce in the world market. In a artless where 200 million people are engaged in farming or related activities, ITC is developing its internationally competitive agricultural business by empowering, not eliminating, the independent subatomic farmer. The company is setting up of a intercommunicate of Internet-connected kiosks, know as e-Choupals, ITCs trail-blazing answer to these problems is the e-Choupal initiative; the single-largest information technology-based hitch by a corporate entity in rural India. Transforming the Indian farmer into a progressive companionship-seeking netizen.

Enriching the farmer with knowledge; elevating him to a new order of empowerment through which farmers can bring all the information, products and services they need to enhance their farming productivity and receive a fair price for their harvest. Through the choupal, ITC sources the farmers produce directly, reducing its procurement and transaction costs. shortly ITC has set up 4300 e-Choupals covering six states and 25,000 villages. By 2010, the e-Choupal network plans to cover over 100,000 villages, representing one sixth of rural India, and bring on more than 10 million e-farmers. e-Choupal delivers real-time information and customised knowledge to improve the farmers decision-making ability, thereby better aligning farm output to market demands; securing better quality, productivity and improved price discovery. The model helps aggregate demand in the nature of... If you ask to get a full essay, order it on our website: Orderessay

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