Argos Competitive Strategy

5th March 2012 Argos History Founded in 1973 by Richard Thomkins, Argos is the with child(p)st general-goods retailer in the United Kingdom and Ireland with over 751 stores (1). It was then acquired by GUS plc in 1998 and subsequently became part of Home Retail Group, which was demerged from its parent smart set, GUS plc, with incumbrance from 10 October 2006 (2). A non-specialized store, Argos carries over 35,000 different household goods such as furniture, toys & games, electronics, jewelry, sports, leisure equipment and PCs. Currently it is the leading UK retailer of toys, small electronics and jewellery (3), and has a significant market allot in Do It Yourself (DIY) and sports equipment (Exhibit 1). Nowadays, the company boasts over 33,000 employees, serving to a greater extent than 130million customers each year. As of 2011, took in £4.2bn (€5.03bn) in annual revenues (4) - virtually 7.5% of the £56bn industry. Argos mission statement is We exit our customers with the best value for gold through the most convenient shopping experience (5). The company is based on a simple idea: provide the comfort and convenience of home selection, purchasing and delivery with the impropriety of high street stores. In 2004, over 98% finish up the population of the UK live with in 10 miles (16k) of an Argos store.

Since then an excess 201 stores have been opened, totaling 751. Industry Overview The current UK retail market is reign by a comparatively small number of large retailers (6). For these retailers, including Argos, to be part of this industry they need to find it prepossessing or to have a competitive advantage that allows them to give out and out perform their competitors. Exhibit 2 shows an overview of the attracter of the retail industry in UK. Porters model of the fivesome competitive forces help in analyzing the industrys attractiveness. In order to narrow down the analysis, we focus entirely on the UK market. We can deduce from the exhibit that the retail industry... If you pauperism to get a full essay, order it on our website: Orderessay

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