Table of contents Executive summary 1 Introduction 3 Retail strategy8 i.Target Market ii.Retail format iii.Competitive Advantage Retail flux 16 Recommandations30 References31 INTRODUCTION Flash Back A flash back about Avari Lahore is as under: AVARI Hotel International a hotel reflecting the traditional hospitality of Lahore feature with five star standards. It is situated d bear the beautiful tree-lined Shahrah-e-Quid-e-Azam and conveniently adjacent to the business center of Lahore. Avari Hotel International started from Hilton (American Chain) and then franchised with RAMADA Hotel. after(prenominal) sometimes Dinshaw B. Avari, the creator and founder of the AVARI hotels International Lahore, started on his own name and dedicated to his wife Khurshid D. Avari (the guiding force). Its foundation pitfall was laid by Malik Meraj Khalid at 23rd September 1973 and the saying was completed in the time period of 5 years. later that it started on 3rd January 1978. Avari Hotels International is now owned by Avari Hotels Limited and started its operations on 1st October 1988.
Presently, the hotel is locally channelize by Mr. Qasim Jaffri. For the construction of the building the famous architects were hired. Some of them argon: ?A. Josic Paris ?Z.D Khawaja Associates Lahore ?D.H Daruvala& Corporation Karachi Dinshaw B. Avari decided to open its branch in Lahore as it is the heart of the Pakistan. Lahore, pulsating with life and set like a boorish jewel in the heart of the Punjab province, is a city prosperous with the imprints of time. Mission Statement We aim to provide all our guests and comfort with attested friendliness and professional warmth surpassed by none. Standard to procure Aim Following standards are set to achieve the aim ?Unconditional teamwork and communication. ? being fair with our guests... If you want to get a full essay, hallow it on our website:
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