Cultural Faux Paus and How Companies Can Avoid Them

Running head: CULTURAL FAUX PAUS AND HOW COMPANIES CAN reverse THEM Introduction One of the most memorable heathen miscalculations in new memory happened during the first few minutes of President Richard M. Nixons visit to Brazil. After landing in Brazil, for whatever reason, gumshoe decided to express his pleasure with the A-Okay hand sign. One house only assume that the leader of the free-world did not intend to flip-off or give the bird to a friendly nation, but thats scarcely what his gesture meant in Brazil. Perhaps the Brazilian good deal unders overlyd its other meaning in the United States, realizing that Nixon didnt know better, but it certainly left a detrimental impression, and it was a BIG deal. (Wade, 2004) Cultural differences need to be considered in international business just the same as politics. In this study, well explore cultural miscalculations made by both international businesses, then well examine one approach toward managing cultural issues in foreign markets, and finally, recommendations for businesses trying to understand cultural differences and debar mistakes. Business Cultural Miscalculations dominos Pizza was unable to postdate in the Italy.

According to a company spokesperson, their sauce was too bold and their toppings too heavy for Italian pallets. Furthermore, in Iceland, Dominoes was forced to make changes to their cookie-cutter business model by extending store hours. This was necessary to survive because Icelanders prefer to stay up late, and consequently, expect restaurants to be open late. (Gibson, 2006) Subway fast-food chain is another(prenominal) company that learned valuable lessons about cultural awareness. Their theater director of International Operations was once quoted as saying composition we want (our partners) to be really aggressive and believe in the brand, we dont want them to reinvent it. (Gibson, 2006) Reinventing the brand is exactly what Subways franchising partners Manpreet and Gurpreet Gulri had to do... If you want to get a adequate essay, order it on our website: Orderessay

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