Application of I.T to the Airline Reservations Function

120). By the mid1970s, "cavalry sword was much more than an inventorycontrol outline. Its technology provided the understructure for generating flight plans . . . tracking sp ar parts, scheduling crews, and developing a range of decisionsupport systems for management" (Hooper, 1990, p. 122).

American Airlines installed the commencement exercise sabre terminal in a conk result in 1976 (Hooper, 1990). Over the following 10 years, not precisely were more motive power agents and other reservations offices added to the system, new serviceshotel, rail, and rental c are reservationswere also added (Hooper, 1990).

The SABRE system casefulually became a computerized reservations system (Hooper, 1990). It is by far the largest of such systems now in existence (Copeland and McKenney, 1988). Today, SABRE is neither a proprietary emulous weapon for American Airlines nor a general distribution system for the melodic lineline industry. It is an electronic voyage supermarket, a computerized middleman linking suppliers of travel and related services . . . to retailers similar travel agents and directly to consumers like corporate travel departments" (Hooper, 1990, p. 122).

In the early1990s, SABRE terminals are in use at travel agencies and other travel retailers in 47 different countries (Fortune, 1990) at more than 14,500 freestanding locations (Hooper, 1990). The system "provides

Some air travelers carry laptop computers to enable them to reschedule their have got flights when they are bumped from a preferred flight, or in the event that flight is either canceled or is subjected to an unacceptable departure cargo area (Freifeld, 1990).

Still other air travelers immediately contact their travel agents to reschedule flights, as opposed to waiting for an airline to reschedule all of its bumped or canceled passengers (Freifeld, 1990). This practices results in a significant parsimony of time.

To attack the problem of operating cost control, the major carriers in the industry adopted a strategy of hubandspoke quick (McKellin, 1988). This strategy is designed to reduce costs, by offering a large variety and large number of connecting opportunities from a exchange location (McKellin, 1988).

McKellin, M. M. (1988, 30 September). Air transport industry. Value greenback Investment Survey, p. 251.

Heuslein, W. (1991, 7 January). Travel. Forbes, pp. 190, 192.

In the SABRE database alone, there are 45 one thousand thousand fare listings, and up to 40 million changes are entered each month (Hooper, 1990). During peak operating periods, SABRE processes approximately 2,000 messages per second, and creates more than 500,000 passenger records each day (Hooper, 1990).

Freifeld, K. (1990, 5 November). Survival tips for travelers. Fortune, 122, pp. 155, 158, 162163.

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